We did some research into what we should put onto our packaging by looking at biscuit packaging of a variety of brands from the supermarket. The things we found were most essential on packaging are:
Essentials:
Front:
- Logo
- Product name
- Image of product (photo or graphic)
- Net weight of the product
other common features:
- Nutrition information (DI)
- Labels such as 'new!' 'NZ made' etc to grab buyers attention
Back (or sides in some cases):
- Nutrition information
- Ingredients list
- Barcode
- Best before date/packaged date
- Allergen information
- Where product is made
other common features:
- Labels such as 'NZ made'
- Storage suggestions
We could work with switching up the location of the different types of information, such as putting nutrition and ingredient information on the front to adhere with the macro trend of brand transparency. Another idea we could use to adhere to this macro trend is incorporating the ingredients and/or nutritional information into our graphic images to make them more interesting, readable, allow easier understanding of the ingredients, and overall make the packaging more fun and interesting to look at.
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