- Farmbake (Arnotts) is a well established and trusted Australian brand with a 144 year history.
- Very well known and easily recognisable
- Environmentally conscience taking many steps towards reducing water and energy consumption.
- Supports local Australian growers and businesses
- Successfully operates in 40 countries
Weaknesses
- Australian not New Zealand owned
- Small focus on healthy eating
- Little to no advertising
Opportunities
- The increasing demand for healthy food products has opened up an immense market for companies. Formable in response to the health trend could try to introduce healthier food products.
- More and more people are choosing to be more conscious with their food choices. A trend towards healthier foods with little sugar would likely impact this product.
- New Zealand market may drift away and choose to support Kiwi owned businesses rather than buying imported products.
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