We've been playing with refining the logo and trying different fonts and formats. Here we've used two different fonts, alfa slab one regular and franchise bold. Alfa slab one regular is one we feel matches the rough and rugged aesthetic that suits the low-key, humble, kiwi attitude we want to convey. Franchise bold is a forceful, retro font which suits the retro aspect we'd like to convey, to further the idea of the Mashups and Ernest Adams brand being a well established, trustworthy, kiwi classic.
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