Week 12: Presentation Slide and Promotion

Week 12: Final Packaging

Week 11 - Packaging mock ups

We printed out mock ups of our packaging to see how everything translated onto a 3D box. We made some adjustments after seeing how different the net appeared when you'd folded everything up. We rearranged some of the images and text, filled empty gaps and rearranged elements we just thought weren't sitting right. It was good to print our packaging to see how the colours worked off of the computer screen.

Packaging Refinement

Pattern Refinement

We considered having the ingredients pouring into the mixing bowl but it just looked a little awkward 

Brand history for the sides and also the use of social media icons to inform consumers of our social media presence. Not an integral part of our brand image but a necessary feature in the current market

Incorporating the Goodman Fielder Logo we felt was important

Nutritional and Contact info in a simple yet interesting sans serif font. Informative but not too boring

Marmite blurb. 

Pineapple lumps blurb.

 Jellytip blurb.

WEEK 11: NZ Made

Initial Idea to incorperate New Zealand made idea. However did not sit well with cookie and looked bad.

Addition of lines to make the font look more finger drawn in the flour dust 

We also looked into if we were actually allowed to use the NZ Made Sticker

As our product is made in a New Zealand factory we are able to use the NZ Made sticker.

Week 11 - Ingredients Sketches for packaging back

Week 10 - More product development

Development of packaging graphics using inspiration from 1930's graphic design (with inspiration images located at the bottom). Graphic shapes and ribbon banners drawn from pictures from the internet of 1930's posters and also using the stamped effect from previous designs.  

Week 10 - Packaging specifications + ideas

We did some research into what we should put onto our packaging by looking at biscuit packaging of a variety of brands from the supermarket. The things we found were most essential on packaging are:

Essentials:

Front:
- Logo
- Product name
- Image of product (photo or graphic)
- Net weight of the product

other common features:
- Nutrition information (DI)
- Labels such as 'new!' 'NZ made' etc to grab buyers attention

Back (or sides in some cases):
- Nutrition information
- Ingredients list
- Barcode
- Best before date/packaged date
- Allergen information
- Where product is made

other common features:
- Labels such as 'NZ made'
- Storage suggestions

We could work with switching up the location of the different types of information, such as putting nutrition and ingredient information on the front to adhere with the macro trend of brand transparency. Another idea we could use to adhere to this macro trend is incorporating the ingredients and/or nutritional information into our graphic images to make them more interesting, readable, allow easier understanding of the ingredients, and overall make the packaging more fun and interesting to look at.

Week 10 - Packaging development

Some developments of imagery and packaging.

Before Critique:

After Critique:

Some of our critique was to make the packaging more rustic and rough looking to combat the tension of boxed packaging looking too upmarket. To do this we added more texture to the image and chose a slab serif font (alfa slab one) which we though fit the rough aesthetic.

More critique we received told us that our design decisions weren't very obviously adhering to strong macro trends. We want our packaging to reflect the home-made, local, rustic feel to adhere to the macro trend of consumers wishing to buy local and familiar products, and we're trying to do that by using a rougher aesthetic with a printed, stamped look and type that is quite bold, and a name that sounds quite colloquial and informal. We want to use kiwi pride to build brand loyalty. We're also wishing to work with this macro trend by using kiwi-inspired flavours. Although this isn't by any means an original idea, we're hoping that using kiwi flavours with creative twists will give it the edge it needs to compete with Farmbake and distinguish itself from your everyday kiwi classic product, without alienating customers by making the flavours too 'out there'. Another Macro trend we're using to influence our final product is conscious consumption, making the packaging recyclable to make the product to at least appear more environmentally friendly than Farmbake, and designing the ingredients and nutritional information to be a feature of the packaging and not just small print on the back.