Week 12: Presentation Slide and Promotion

Week 12: Final Packaging

Week 11 - Packaging mock ups

We printed out mock ups of our packaging to see how everything translated onto a 3D box. We made some adjustments after seeing how different the net appeared when you'd folded everything up. We rearranged some of the images and text, filled empty gaps and rearranged elements we just thought weren't sitting right. It was good to print our packaging to see how the colours worked off of the computer screen.

Packaging Refinement

Pattern Refinement

We considered having the ingredients pouring into the mixing bowl but it just looked a little awkward 

Brand history for the sides and also the use of social media icons to inform consumers of our social media presence. Not an integral part of our brand image but a necessary feature in the current market

Incorporating the Goodman Fielder Logo we felt was important

Nutritional and Contact info in a simple yet interesting sans serif font. Informative but not too boring

Marmite blurb. 

Pineapple lumps blurb.

 Jellytip blurb.

WEEK 11: NZ Made

Initial Idea to incorperate New Zealand made idea. However did not sit well with cookie and looked bad.

Addition of lines to make the font look more finger drawn in the flour dust 

We also looked into if we were actually allowed to use the NZ Made Sticker

As our product is made in a New Zealand factory we are able to use the NZ Made sticker.

Week 11 - Ingredients Sketches for packaging back

Week 10 - More product development

Development of packaging graphics using inspiration from 1930's graphic design (with inspiration images located at the bottom). Graphic shapes and ribbon banners drawn from pictures from the internet of 1930's posters and also using the stamped effect from previous designs.